Month TEN-Mobile Marketing and Commerce

Bill Thompson loves New York! He also loves to talk about Commerce and about his time working on Wall Street and he, like Department Chair Ron Cook, takes time out to teach his students about investing and managing money. But what he loves most is his iPhone and all the cool apps he can use and show to his students with reference to Mobile Marketing. Bill introduced us to helpful websites like Mobile Marketer Daily and qrcode.kaywa.com to generate our own qr codes-if you have an iPhone, click on the qr code shown.

Our Leadership Portfolio project was to survey 6 people regarding their cell phone use and their opinions of advertisers marketing to them directly to their cell phones. I interviewed a wide range of personalities from a pre-teen who uses her phone to text, tweet and take pictures to the President of TIME, Inc. Digital who is responsible for the digital marketing for TIME, People and Entertainment Weekly for all of North America and abroad. I was so grateful to my personal acquaintances who graciously agreed to take the survey-individuals from varied backgrounds of race, gender, culture and age. 3 males, 3 females: African American, Hispanic, Asian, Caucasian ranging in ages 12-83 years of age: